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Stayinplay Privacy Policy

Last Updated: Austust 11, 2026

StayInPlay ("StayInPlay," "we," "us," or "our") is operated by Game Improvement Apps, LLC, a Florida limited liability company. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you use the StayInPlay mobile application, website, or related services (collectively, the "Services").

StayInPlay provides stretching, warm-up, mobility, exercise, and fitness-related routines intended for general informational and recreational purposes.

Your use of StayInPlay is also governed by our Terms of Service, which contain important provisions concerning assumption of risk, disclaimers of warranty, limitations of liability, and a binding arbitration agreement and class action waiver.

Washington, Nevada, and Connecticut residents: please also see our separately posted Consumer Health Data Privacy Policy.

1. Information We Collect

Depending on how you use StayInPlay, we may collect the following categories of information.

Account and Contact Information

  • Email address
  • Account identifiers and authentication credentials
  • Display name or profile information you choose to provide
  • Information you provide when contacting customer support, including the contents of your communications

App Usage and Analytics Information

We may automatically collect information about how you interact with StayInPlay, including:

  • Screens or features viewed
  • Routines or exercises viewed, started, completed, or abandoned
  • Session duration and session frequency
  • Button taps and other in-app interactions
  • App opens and usage frequency
  • Subscription, paywall, and onboarding interactions
  • Referral, attribution, and campaign information
  • General engagement patterns

Device and Technical Information

We and our service providers may collect:

  • Device type and model
  • Operating system and version
  • App version and build
  • Device or installation identifiers, including the Identifier for Advertisers (IDFA) where you have permitted tracking (see Section 4)
  • IP address
  • Language and general region or coarse location derived from IP address
  • Network and carrier information
  • Time zone and technical configuration information

Diagnostics and Crash Information

  • Crash logs and stack traces
  • Error reports
  • Performance and latency data
  • Device state at the time of an error
  • Information concerning the features in use when a crash or error occurs

Purchase and Subscription Information

If you purchase a StayInPlay subscription or other paid service, the transaction is processed by Apple, Google, or another applicable app marketplace or payment provider.

We may receive:

  • Subscription status and entitlement information
  • Product purchased
  • Purchase, renewal, and expiration dates
  • Transaction and receipt identifiers
  • Free trial status
  • Refund, cancellation, and billing-issue signals

We do not receive or store your complete payment card number when purchases are processed through an app marketplace.

Activity and Routine Information

StayInPlay records information about your use of routines, such as which routines you view, start, complete, or repeat, your streaks and progress, and preferences you set within the app.

StayInPlay does not collect medical records, diagnoses, medical history, laboratory results, prescription information, or clinical health data. We do not use activity information to diagnose, treat, or assess any medical condition.

Certain state privacy laws define "consumer health data" broadly enough that activity, exercise, and bodily-function information may fall within their scope regardless of how we characterize it. Please see our separately posted Consumer Health Data Privacy Policy for the disclosures and rights those laws provide.

StayInPlay does not currently read from or write to Apple Health / HealthKit. If we introduce HealthKit integration, we will request your separate permission, and we will not use HealthKit data for advertising, marketing, or data-broker purposes, or disclose it to third parties for those purposes.

2. How We Use Information

We use the information we collect to:

  • Provide, operate, and maintain StayInPlay
  • Create and maintain user accounts and authenticate users
  • Provide stretching, warm-up, mobility, and exercise routines
  • Remember your settings, preferences, and progress
  • Process and manage subscriptions and verify entitlements
  • Understand how users interact with the app and measure engagement and performance
  • Identify popular or underused features and inform product decisions
  • Diagnose crashes, bugs, and technical problems
  • Improve existing features and develop new ones
  • Provide customer support and respond to your requests
  • Measure the performance of our advertising and attribute installs and conversions to campaigns
  • Deliver and measure advertising, including personalized advertising where permitted (see Sections 3 and 4)
  • Protect the security and integrity of the Services and detect fraud, abuse, or unauthorized activity
  • Communicate with you regarding your account, purchases, or the Services
  • Comply with legal obligations and enforce our agreements and policies

We may create and use aggregated or de-identified information for analytics, research, and business purposes. Where we maintain de-identified information, we will maintain it in de-identified form, will not attempt to reidentify it except to test our de-identification processes as permitted by law, and will contractually require recipients to do the same.

Legal Bases for Processing (EEA, UK, and Switzerland)

Where the EU or UK General Data Protection Regulation applies, we rely on the following legal bases:

PurposeLegal BasisProviding the Services, accounts, and subscriptionsPerformance of a contract (Art. 6(1)(b))Analytics, advertising measurement, and personalized advertisingConsent (Art. 6(1)(a)), obtained via our consent banner and, on iOS, App Tracking TransparencyCrash reporting, security, fraud prevention, and product improvementLegitimate interests (Art. 6(1)(f)) in maintaining a secure and functional productResponding to support requestsContract or legitimate interestsLegal compliance, recordkeeping, and defense of legal claimsLegal obligation (Art. 6(1)(c)) and legitimate interests (Art. 6(1)(f)) 

Where we rely on consent, you may withdraw it at any time; withdrawal does not affect processing carried out before withdrawal. Where we rely on legitimate interests, you may object as described in Section 9.

3. Analytics, Advertising, and Third-Party Service Providers

We use third-party companies and technologies to operate, analyze, monetize, and improve StayInPlay. These providers may process information about you or your device.

Google Firebase

StayInPlay uses services provided through Google Firebase, which may include Firebase Authentication, Firebase Analytics, Firebase Crashlytics, Firebase Cloud Messaging, cloud infrastructure, and related functionality. Depending on the services enabled, Firebase may process device identifiers, app interactions, usage information, diagnostic information, crash reports, IP addresses, and other technical information.

Google Analytics

We use Google Analytics technologies to understand user behavior, evaluate feature performance, and improve StayInPlay. Google may process usage, device, and identifier information in connection with these services. You can learn more about how Google uses information from sites and apps that use its services at https://policies.google.com/technologies/partner-sites.

Meta (Facebook and Instagram)

StayInPlay includes the Meta SDK. We use Meta advertising and measurement products to promote StayInPlay, measure the performance of our advertising, attribute app installs and in-app events to campaigns, and build audiences for advertising.

Where permitted, the Meta SDK may transmit information such as device identifiers, IP address, app events (for example, app install, registration, trial start, subscription purchase), and technical information to Meta. Meta may use this information in accordance with its own terms and policies, available at https://www.facebook.com/privacy/policy.

This activity may constitute a "sale" or "sharing" of personal information under certain state privacy laws. See Section 5.

RevenueCat

StayInPlay uses RevenueCat to manage in-app subscriptions, purchases, entitlements, and related analytics. RevenueCat may receive transaction identifiers, subscription status, app-user identifiers, product information, and related technical information.

App Marketplaces (Apple and Google)

If you download StayInPlay through the Apple App Store or make an in-app purchase on an Apple device, Apple processes information relating to your download, device, account, or transaction under Apple's own terms and privacy policy, available at https://www.apple.com/legal/privacy/.

If you download StayInPlay through Google Play or make an in-app purchase on an Android device, Google processes information relating to your download, device, Google account, and transaction under Google's own terms and privacy policy, available at https://policies.google.com/privacy. Google Play may also process install referrer and campaign attribution information, which we may receive through the Google Play Install Referrer API to measure advertising performance.

We receive subscription and entitlement information from these marketplaces as described in Section 1, and we do not receive your complete payment card details from either.

Mobile Measurement and Attribution Partners

We do not currently use a third-party mobile measurement or attribution partner (such as AppsFlyer, Adjust, Branch, or Singular). We may engage one in the future to measure advertising performance and attribute installs and conversions. If we do, such a provider may receive device identifiers, IP address, install and event data, campaign and referral information, and related technical information. We will update this Privacy Policy and, where required by applicable law, obtain your consent before doing so.

Other Providers

We may add, change, or remove service providers as StayInPlay develops, including providers of cloud hosting, email delivery, customer support, push notification delivery, and security services. We will update this Privacy Policy when our data practices materially change.

4. Tracking, App Tracking Transparency, and Cookies

App Tracking Transparency (iOS)

On Apple devices, StayInPlay will present Apple's App Tracking Transparency ("ATT") prompt before accessing the Identifier for Advertisers (IDFA) or tracking you across apps and websites owned by other companies.

  • If you allow tracking, we and our advertising partners (including Meta) may use your IDFA and related information for cross-app advertising, personalization, and measurement.
  • If you do not allow tracking, we will not access your IDFA or track you across other companies' apps and websites for advertising purposes. We may still collect analytics and diagnostic information necessary to operate and improve StayInPlay, and we may still receive limited, aggregated, privacy-preserving measurement from Apple's SKAdNetwork or AdAttributionKit.

You can change your choice at any time in Settings → Privacy & Security → Tracking on your device.

Advertising Controls (Android)

On Android devices, we and our advertising partners may use the Google Advertising ID (AAID) and related information for advertising, personalization, and measurement, subject to your device settings and, where applicable, your consent.

You can control this at any time in Settings → Privacy → Ads (or Settings → Google → Ads, depending on your device), where you may delete your advertising ID or opt out of ad personalization. If you delete your advertising ID, apps will receive a string of zeros in place of it, and we and our partners will not use it for personalized advertising.

Depending on your device and Android version, advertising measurement may also be delivered through Google Play Services privacy-preserving APIs, including the Privacy Sandbox on Android where available.

Consent in the EEA, UK, and Switzerland

If you are located in the EEA, the UK, or Switzerland, we will request your consent before setting non-essential analytics or advertising identifiers or transmitting data to advertising partners, and we honor consent signals through Google Consent Mode and equivalent mechanisms. You may change your choices at any time in the app's privacy settings.

Global Privacy Control

Where required by applicable law, we honor opt-out preference signals, including the Global Privacy Control (GPC), transmitted through your browser on our website.

Cookies and Similar Technologies

Our website may use cookies and similar technologies for functionality, analytics, and advertising. You may control cookies through your browser settings and, where applicable, through the consent banner presented on our website.

5. Sale and Sharing of Personal Information

Certain state privacy laws, including the California Consumer Privacy Act as amended ("CCPA"), define a "sale" as the disclosure of personal information for monetary or other valuable consideration, and define "sharing" as the disclosure of personal information for cross-context behavioral advertising.

We do not sell personal information for money. However, because we use advertising and measurement technologies including the Meta SDK, our disclosure of identifiers, device information, and app activity to advertising partners may constitute a "sale" and/or "sharing" under those laws.

The categories of personal information that may be sold or shared are: identifiers (including device and advertising identifiers and IP address), internet or other electronic network activity information (including app usage and event data), commercial information (including subscription and purchase events), and inferences drawn from that information. These may be sold or shared with advertising networks, analytics providers, and marketing partners for the purpose of advertising, audience building, and campaign measurement.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

How to Opt Out

You may opt out of the sale or sharing of your personal information by:

  • Declining the App Tracking Transparency prompt on iOS, or turning off "Allow Apps to Request to Track" in your device settings;
  • On Android, deleting your advertising ID or opting out of ad personalization in Settings → Privacy → Ads;
  • Transmitting a Global Privacy Control signal from your browser when visiting our website; or
  • Emailing support@gameimprovementapps.com with the subject line "Do Not Sell or Share."

We will not discriminate against you for exercising this right.

6. How We Share Information

Service Providers and Processors

We provide information to vendors that perform services for us, including cloud hosting, authentication, analytics, crash reporting, subscription management, advertising and measurement, customer support, email delivery, security, and infrastructure. These providers are contractually limited to processing information for the purposes we specify and as permitted by applicable law.

Advertising and Measurement Partners

As described in Sections 3 and 5.

Legal and Safety Reasons

We may disclose information if we reasonably believe disclosure is necessary to comply with a law, regulation, legal process, subpoena, or governmental request; to enforce our agreements or policies; to investigate fraud, security issues, or illegal activity; or to protect the rights, property, or safety of StayInPlay, Game Improvement Apps, LLC, our users, or others.

Business Transfers

If Game Improvement Apps, LLC or StayInPlay is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction, information may be disclosed or transferred as part of that transaction.

With Your Direction or Consent

We may disclose information when you request or authorize us to do so.

7. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy. 

We may retain information longer where necessary to comply with legal obligations, resolve disputes, prevent fraud or abuse, or establish, exercise, or defend legal claims. We may retain aggregated or de-identified information indefinitely.

8. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure, including encryption in transit, access controls, and vendor diligence.

No method of electronic storage or transmission over the internet can be guaranteed to be completely secure, and we cannot guarantee the absolute security of information. You are responsible for maintaining the confidentiality of your account credentials.

9. Your Privacy Rights and How to Exercise Them

Depending on where you live, you may have the right to:

  • Request access to, or a copy of, personal information we maintain about you
  • Request correction of inaccurate personal information
  • Request deletion of your personal information
  • Know the categories of personal information collected, the sources, the purposes, and the categories of third parties to whom it is disclosed
  • Opt out of the sale or sharing of personal information, and of targeted advertising (see Section 5)
  • Limit the use and disclosure of sensitive personal information, where applicable
  • Object to or restrict certain processing
  • Withdraw consent where processing is based on consent
  • Obtain a portable copy of certain personal information
  • Not be subject to discrimination for exercising your rights
  • Appeal a denial of a privacy request

How to Submit a Request

Email support@gameimprovementapps.com with the subject line "Privacy Request," or use the in-app controls under Settings → Privacy. You may delete your account and associated data directly in the app under Settings → Account → Delete Account.

Verification

We will take reasonable steps to verify your identity before fulfilling a request, which may include confirming control of the email address associated with your account or asking you to confirm information already in our records. We will not use verification information for any other purpose.

Authorized Agents

An authorized agent may submit a request on your behalf with written permission signed by you, and we may require you to verify your identity directly with us.

Response Timelines

We will confirm receipt of a request within 10 business days and respond within 45 days, subject to an extension of an additional 45 days where reasonably necessary, in which case we will notify you. Where the EU or UK GDPR applies, we will respond within one month, extendable by two further months for complex requests.

Appeals

If we decline your request, you may appeal by replying to our decision or emailing support@gameimprovementapps.com with the subject line "Privacy Appeal." We will respond in writing within 45 days (or as otherwise required by applicable law) and, if the appeal is denied, will provide information about how to contact your state attorney general.

Complaints

If you are in the EEA, the UK, or Switzerland, you have the right to lodge a complaint with your local data protection supervisory authority. If you are in California, you may contact the California Privacy Protection Agency.

Nevada Residents

Nevada residents may submit a verified request directing us not to sell certain covered information by emailing support@gameimprovementapps.com.

10. Children's Privacy

StayInPlay is not directed to children under 13, and we do not knowingly collect personal information from children under 13. Our Terms of Service require users to be at least 13 years of age (or the minimum age of digital consent in your jurisdiction, if higher).

If we learn that we have collected personal information from a child under 13 without verifiable parental consent, we will take reasonable steps to delete it promptly. We do not knowingly sell or share the personal information of consumers under 16, or use it for targeted advertising.

Parents or guardians who believe a child has provided personal information to us may contact support@gameimprovementapps.com.

11. International Users and Data Transfers

Game Improvement Apps, LLC is located in the United States, and information we collect is processed and stored in the United States and in other countries where our service providers operate. Data protection laws in those jurisdictions may differ from those where you reside.

EEA, UK, and Switzerland. Where we transfer personal information out of the EEA, the UK, or Switzerland, we rely on the European Commission's Standard Contractual Clauses (and the UK International Data Transfer Addendum, where applicable), or another lawful transfer mechanism. You may request a copy of the relevant safeguards by contacting us.

Canada. We handle personal information in accordance with PIPEDA and, where applicable, Quebec's Law 25. Our privacy officer may be reached at support@gameimprovementapps.com.

Australia. We handle personal information in accordance with the Australian Privacy Principles. You may complain to us at the address above, and to the Office of the Australian Information Commissioner if unsatisfied with our response.

12. Third-Party Links and Services

StayInPlay may contain links to, integrate with, or rely upon services operated by third parties. We are not responsible for the privacy, security, content, or practices of third-party services. Your interactions with those services are governed by their own privacy policies and terms.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. When we do, we will update the "Effective Date" and "Last Updated" fields above. If changes are material, we will provide additional notice through the app, by email, or as otherwise required by applicable law, and where required we will obtain your consent.

14. Contact Us

Game Improvement Apps, LLCStayInPlay Email: support@gameimprovementapps.com

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